Thought Leadership is the ideal way to build your brand but also to generate tons of new leads. But in order to build a machine out of this you need to setup a proper framework with the right structure. While sharing tons of use cases we will help you build your companies or your individual thought leadership so the right prospects can find you.

After helping more than +250 businesses and individuals to scale their thought Leadership we will teach you the blueprint where to start, how to control and how to scale your thought leadership.

What will you Learn

- Foundations of Thought Leadership

- build your thought Leadership ID

- Creating a persona & storyline

- The Chaomatic Leadership Framework

- Scaling Content & building the content machine

- Mastering distribution of your content

- converting Thought Leadership into new customers

- How to monetize your thought Leadership

- tons of use cases and examples

- examples of derivate Sales collateral

Agenda

• Introduction
• Thought Leadership Foundations
• Build your ID (company & Persona)
• Blueprint to Storylines
• Scaleable Framework for Thought Leadership

BREAK

• Setup of the Thought Leadership content machine
• Scale the content machine
• Master Distribution to win
• Build Market Leadership
• Monetize thought Leadership
• closing notes
• Q&A

Location:

We will do this workshop in our offices at the beautiful MC-Square co-working.

References

Equicity, Cumul.io, Kayzr, Citizenlab, Kantify, APICbase.com, Chestnote, Skryv, CumulusPro, Zapfloor, Prezly, Zensor, Twipe Mobile,Pplayitsafe, Tinkerlist.tv, Qualifio, StoryMe, Audience Advantage, Sweepbright, Babelway, Bitsensor, Pro Alliance, Sentiance, Howaboutsales, Intuo, Volta Ventures, THEOplayer, EMAsphare, Start It @ KBC, Netwerk Ondernemen, 3W...and many more

Your Trainer

Michael Humblet is obsessed with designing, building, training and scaling sales machines and founder of Chaomatic and School of Sales , focused on accelerating revenue growth. Michael is the author of Nobody Knows You. The book that explains how to fix the most basic issue to scale your growth. He is also the host of The Sales Acceleration Show, a sales and marketing focused Q&A show on how to accelerate your business.