€433.64 – €558.98

Trade & Shopper Marketing Congress 2018

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Location

Living Tomorrow

Indringingsweg 1

1800 Vilvoorde

Belgium

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Refund Policy

Refund Policy

No Refunds

Event description

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“Winning at the moment of purchase”

In today’s shopper journey, every touchpoint counts, but the crucial moment is when the shopper takes the final purchase decision – regardless whether this happens online or offline. Defining the right assortment, implementing the highest visual merchandising standards, investing in the right activation tools… This is where solid analysis and excellence in execution make the big difference. Because if you mess up at the moment of purchase, all other efforts along the shopper journey are wasted.

How can you make sure you don’t miss ‘the’ decisive moment of truth?

RetailDetail and LD&Co have invited a selection of experienced professionals to present their vision and to share best practices and winning strategies. Learn from the best in order to win at the moment of purchase. An interactive knowledge and network event not to be missed!




Program Details

Coca-Cola European Partners

Bart Pelgrims - Associate Director, Category Development




Dieter Van Duynslaeger – Associate Director, Shopper Marketing






McCain Foods Belgium

Katrin Sano - Category Manager Belgium






Mondelēz International

Yannick Engelen - Business Development Manager



“Snacks’ approach: seeing is buying and buying is consuming”

In impulse categories like cookies or snacks, promotions do not create sustainable growth, but an intelligent trademarketing approach does, especially if manufacturer and retailer set their priorities straight.

On 12 June, Yannick Engelen will tell you more about how the manufacturer of Milka, Côte d’Or, LU, Oreo, Stimorol and Philadelphia handles its trademarketing approach.





Philips Lighting Benelux

Dennis Van Ravenstijn - Marketing & Category Management Lead






Daltix

Jonas Deprez - Founder & CEO






LD&Co

Luc Desmedt - Managing Director & Moderator






Price:

  • Early Traders (€345 i.o. €445) available until 11 May
  • Regular Traders (€445) available from 12 May


Language: Dutch (slides in English)

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Date and Time

Location

Living Tomorrow

Indringingsweg 1

1800 Vilvoorde

Belgium

View Map

Refund Policy

No Refunds

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