This session will look at:

What lobbying/public affairs is, and why EU-level lobbying is just as important as national lobbying.

What the key policy developments are in digital health at the EU level, and how these will affect companies, patients and healthcare systems.

Why developing a lobbying/public affairs strategy is essential for your company.

How to practically develop and implement a lobbying/public affairs strategy and what best practice looks like.

How to pool resources with other companies to take a resource-efficient approach to lobbying/public affairs.