root: Academy | Programmatic Demystified

We help our clients define, develop and deploy the right digital marketing vision, solutions, profiles, technologies and processes in order to maximize the return out of their digital efforts.

root: Consulting

Programmatic media is a complex ecosystem, this module aims to help marketers seamlessly navigate its principles.

RMB SA-NV

In Belgium, 45% of digital media is bought programmatically; be it exposition, engagement or performance. Mixing strategy and technology to build and optimize against audiences and detailed levels of data, this course will provide you with the adequate knowledge to approach programmatic media operations.

Content<ul><li>Programmatic lexicon and evolution</li><li>Algorithms powering media buying</li><li>Landscape and main technologies</li><li>Trading in real time</li><li>Media buying marketplaces</li><li>Data, audiences and targeting</li><li>Creative options</li><li>Cracking brand safety and quality</li></ul>

This course is for you, if<ul><li>You’re a brand or product manager looking to strengthen its knowledge to manage partners and activities.</li><li>You’re an agency talent managing accounts and specialists, looking to expand its digital media expertise.</li><li>You’re a programmatic specialist entering the workforce, willing to be brought up to speed.</li><li>You’re an HR manager / C-level profile looking for staff training opportunities.</li><li>You’re a publisher expanding knowledge on digital inventory management.</li></ul>

We're not academics, we're professionals.Our senior profiles have been at the forefront of the programmatic industry in Belgium. They have launched and operated large-scale trading units that have worked for both global and local brands. Today, they share their experience while doing consultancy.

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root: Academy | Programmatic Demystified

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