185 € – 250 €

root: Academy | Programmatic Demystified

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RMB SA-NV

2 Boulevard Louis Schmidt

1040 Etterbeek

Belgium

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Description de l'événement
Programmatic media is a complex ecosystem, this module aims to help marketers seamlessly navigate its principles.

À propos de cet événement

In Belgium, 45% of digital media is bought programmatically; be it exposition, engagement or performance. Mixing strategy and technology to build and optimize against audiences and detailed levels of data, this course will provide you with the adequate knowledge to approach programmatic media operations.

Content

  • Programmatic lexicon and evolution
  • Algorithms powering media buying
  • Landscape and main technologies
  • Trading in real time
  • Media buying marketplaces
  • Data, audiences and targeting
  • Creative options
  • Cracking brand safety and quality

This course is for you if

  • You’re a brand or product manager looking to strengthen its knowledge to manage partners and activities.
  • You’re an agency talent managing accounts and specialists, looking to expand its digital media expertise.
  • You’re a programmatic specialist entering the workforce, willing to be brought up to speed.
  • You’re an HR manager / C-level profile looking for staff training opportunities.
  • You’re a publisher expanding knowledge on digital inventory management.

We're not academics, we're professionals.

Our senior profiles have been at the forefront of the programmatic industry in Belgium. They have launched and operated large-scale trading units that have worked for both global and local brands. Today, they share their experience while doing consultancy.

Partager avec les amis

Date et heure

Adresse

RMB SA-NV

2 Boulevard Louis Schmidt

1040 Etterbeek

Belgium

Afficher la carte

Politique de remboursement

Contactez l'organisateur pour demander un remboursement.

Les frais d'Eventbrite ne sont pas remboursables.

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