A series of trends are impacting radio in terms of consumption, and thus advertising and revenue streams for publishers. Among them are on-demand, mobile devices, connected cars and devices and advertising technology. The massive adoption of smartphones and connected devices has unbundled the three main types of audio content found on terrestrial radio into different services (news, music and talk shows). This module will introduce you with mechanics that you can use to create earworms for your consumers.

Content

• The future of digital audio
• Landscape & main sell-side and supply-side technologies
• Building a digital audio plan integrated within a campaign
• Digital audio audiences and volumes
• Ad stitching and advertising mechanics

This course is for you, if

• You’re a brand or product manager looking to strengthen its knowledge to manage partners and activities.
• You’re an agency talent managing accounts and specialists, looking to expand its digital media expertise.
• You’re a radio expert willing to learn about digital audio touchpoints and how to activate them.
• You’re an HR manager / C-level profile looking for staff training opportunities.
• You’re a broadcaster expanding knowledge on new platforms to bring content to listeners, and (digital) inventory management.

We're not academics, we're professionals.

Our senior profiles have been at the forefront of the radio and digital audio industry in Belgium. They have launched and operated large-scale audio offering units that have worked for both global and local agencies and brands. Today, they share their experience while doing consultancy.