Level Up: Freelance smarter, not harder - Virtual conference

Freelancers in Belgium

Discover how to move away from getting paid per hour and get actionable ideas for how to earn more and work less as a freelancer.

<p> Join our one-day conference with experts sharing practical tips about how you can grow your freelance business. </p><h3>Program: </h3><p>Morning: <strong>Business and pricing models</strong></p><ul><li><strong>9:00-9:40 Welcome &amp; Intro + Why you should stop trading time for money</strong> with Business Development Expert<a href="https://www.linkedin.com/in/jeanfrancoisbodart/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> Jean-François Bodart</a> and your host and moderator for this event</li><li><strong>9:40 - 10:00 How to start an agency</strong> with Growth Strategist <a href="https://www.linkedin.com/in/digital-growth-strategist/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Xan Mannekens</a></li><li><strong>10:00 - 10:20 What's blocking you from becoming a six-figure freelancer? </strong>with <a href="https://www.linkedin.com/in/woutergheysen/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Wouter Gheysen</a>, Systemic Coach &amp; Business Reinvention Facilitator + <a href="https://www.linkedin.com/in/audreythouvenin/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Audrey Thouvenin</a>, Digital product lead &amp; UX strategist &amp; Workshop facilitator</li><li><strong>10:20 - 10:30 BREAK</strong></li><li><strong>10:30 - 10:50 Price-setting for people who HATE to talk about money </strong>with Content Creator <a href="https://www.linkedin.com/in/anneleen-callewaert-7b2a5023/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Anneleen Callewaert</a></li><li><strong>10:50 - 11:10 Finding your lucrative niche</strong> by <a href="https://www.linkedin.com/in/frederikdefyn/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Frederik Defyn</a>, Marketer specialised in the construction sector </li><li><strong>11:10 - 11:30 Pricing strategies for growing freelancers</strong> by price-setting Expert <a href="https://www.linkedin.com/in/streverbe/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Robin Cuypers</a>.</li><li><strong>11:30 - 11:50 Let's learn from each other's ambitions of freelancing smarter, not harder. Peer -to-peer session. </strong>Moderated by Freelancers in Belgium community leaders Jenny Bjorklof and Jean-Francois Bodart. </li><li><strong>11:50 - 12:10 How a success fee can land you bigger deals</strong> with <a href="https://www.linkedin.com/in/rubenevens/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Ruben Evens</a>, Freelance Head of Growth &amp; Marketing</li><li><strong>12:10 - 13:00 LUNCH</strong></li></ul><p>Afternoon: "<strong>Passive" income or low-cost ways to earn more money as  a one-person business</strong></p><ul><li><strong>13:00 - 13:20 The super-quick guide to copyright/royalties/IP, renting out your assets, affiliate marketing, thought leadership...</strong>with Business Development Expert <a href="https://www.linkedin.com/in/jeanfrancoisbodart/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Jean-François Bodart</a></li><li><strong>13:20 - 13:40 Invest in index ETFs/funds: Simple and effective investing for financial freedom</strong> with <a href="https://www.linkedin.com/in/sebastienaguilar/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Sebastien Aguilar</a></li><li><strong>13:40 - 14:00 What opportunities can NFTs bring freelancers?</strong> with Web3 entrepreneur <a href="https://www.linkedin.com/in/bertmvt/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Bert Marievoet</a></li><li><strong>14:00 - 14:20 BREAK </strong></li><li><strong>14:20 - 14:40 Get started with your own low-stress digital products </strong>with Photographer turned Online Entrepreneur <a href="https://www.linkedin.com/in/maxinestevens/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Maxine Stevens</a></li><li><strong>14:40 - 15:20 Strategies for Creating a High-Revenue Microbusiness</strong> with <a href="https://www.linkedin.com/in/elainepofeldt/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Elaine Pofeldt</a>, author and independent journalist (Forbes, FORTUNE, Money, CNBC, Inc. and many other business publications)</li><li><strong>15:20 - 15:30</strong> <strong>WRAP UP</strong></li></ul><p>Find out more about the sessions and the speakers below. </p><h3></h3><h3>Why join? </h3><p><strong>Actionable ideas </strong>are explained by <strong>real </strong>freelancers and entrepreneurs who have been there and done that.</p><p><strong>All in one day </strong>- quicker, more affordable and requires less commitment than a training or coaching programme, but enough to get you started.</p><p><strong>All options in one go</strong> - instead of following one webinar where you can learn about one method, here you get curated information about more than a dozen ways how you can grow your business in a low-cost way in just one day. </p><p><strong>In real-time </strong>- The event is not pre-recorded so you can interact with the speakers and get an answer immediately. </p><p><strong>A Belgian perspective</strong> - no shallow "get rich quick" mantras here.</p><p><strong>Organised for and by freelancers</strong> - not a government institution or a company selling their products or services to freelancers. </p><p><strong>Connect with freelancers with similar ambitions -</strong> take your first steps, together with other freelancers, towards big goals whether you want to earn more money or work less. Or both! </p><p></p><h3>This event is for you who:</h3><ul><li>Are looking to move away from getting paid per hour and want to get ideas for how to earn more and work less while staying as  a one-person business.</li><li>Have been working as a freelancer for at least 3 years. </li><li>Know your offering and what your target audience is. Your business is doing well but you are looking to grow and stay competitive. </li></ul><p></p><p></p>

<h2>Why you should stop trading time for money + How to save money as a freelancer</h2><h3>Jean-François Bodart, Business Development Expert, Coach &amp; Trainer</h3>

<p>During this intro session, you'll find out why getting paid per hour is a bad idea and you get inspiration for business- and pricing models that you can apply as a freelancer to help you move away from trading time for money. </p><p>In order to make more money, you will have to have some money saved. Jean-Francois will also share tips on how you can save money as a freelancer based on his own experience. </p><p>Jean-François will be the host and moderator of the whole Level Up event. He helps freelancers craft their pitches, find their niche, generate leads, and engage with prospects based on his 20+ years of experience with business development and as a freelancer himself. </p>

<h2>How to start an agency </h2><h3>Xan Mannekens, Growth Strategist</h3>

<p>Thinking about starting an agency? This session is for you. You'll hear why Xan started an agency, what were the first steps he took, what surprised him, challenged him and what he would do differently if he could start all over again. </p><p>Xan has been working as an online marketing freelancer for years. But a little more than a year ago, he took a leap and started building his own agency. In one short year, he's grown his agency from a one-man show to a 6-person team that’s taking on very ambitious clients. Yet, along with the excitement of working with amazing clients came emotional and physical challenges.</p>

<h2>What's blocking you from becoming a six-figure freelancer?</h2><h3>Wouter Gheysen Systemic Coach &amp; Business Reinvention Facilitator +</h3><h3>Audrey Thouvenin Digital product lead &amp; UX strategist &amp; Workshop facilitator</h3>

<p>The library has tons of books on how to build a 6 figure freelance business. But if it’s that easy why isn’t every freelancer getting those numbers?</p><p>Did you know there is a huge chance you are blocking yourself? Previous experiences, family,… it all has a bigger impact than we expect. Many of us are not living up to our full potential. During this intro session, we’ll explore what’s currently blocking us to achieve our big hairy audacious goal. You only need a few post-its and yourself to start the exploration.   </p><p>Next to the exploration, Audrey and Wouter will also share their journeys (and blockages) that they have experienced themselves to reach their financial goals and what they have learned by meeting fellow facilitators .</p><p>Audrey Thouvenin is a digital product lead and UX strategist. Passionate about human to human interactions, her purpose is to empower teams and individuals to unlock our potential so that we can experience progress playfully.</p><p>Wouter Gheysen is the CEO and founder of Out of Our Minds, a systemic business reinvention agency based in Belgium. As a business reinvention coach, he supports business leaders and management teams to build a future-ready organisation. Wouter has a background in engineering and economics and has worked as a consultant for a number of international consulting firms. Wouter also works as a business coach. He provides support to business leaders and management teams to build and develop future-ready organisations.</p>

<h2><strong>Price-setting for people who HATE to talk about money</strong></h2><h3>Anneleen Callewaert, Content Creator</h3>

<p>You LOVE your work, but talking about money makes you somewhat uncomfortable? You're not the only one! Hmmm... what would this look like if it was easy? Content creator Anneleen will tell you all about this!</p><p>During this talk, she will share with you...</p><p>- All the money mistakes she made when launching her business and how you can avoid them!</p><p>- Workarounds to talk about pricing with your customers in an easy, more effortless way.</p><p>- How to win the negotiation game by refusing to negotiate.</p><p>- How to create delicious offers and pricing packages that will sweep your customers off their feet!</p><p>Anneleen Callewaert is a content creator who helps entrepreneurs design sticky content. How to translate your ideas into sellable services? How to package your offerings into something that makes sense for you AND your customers? That's a challenge she gladly accepts! This is her website: <a href="https://.sitehustle.be" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">www.sitehustle.be</a></p><p></p>

<h2><strong>Finding your lucrative niche</strong></h2><h3>Frederik Defyn, All-round Marketer specialised in the construction sector </h3>

<p> In this session, you'll learn how Frederik found his niche and the steps to determine yours. </p><p>He’ll also share the challenges you are likely to face when transitioning into a niche and how it can ultimately help you and your business gain focus and attract ideal clients. </p><p>Frederik started working with all kinds of companies offering a variety of marketing services. Email marketing, copywriting, SEO, social media content, ads... He has worked with companies from all kinds of sectors, from one-person businesses to agencies and larger companies. He tried niching down his services but found that he loved the variation and ultimately after some serious thinking he narrowed down his target audience and found his sweet spot. </p>

<h2><strong>Pricing strategies for growing freelancers</strong></h2><h3>Robin Cuypers, Price-setting Expert</h3>

<p>Struggling with your pricing? In this session, you will see how much impact pricing has on your revenue and profit. You'll discover various pricing models freelancers can apply and why it makes sense to move away from an hourly rate.</p><p>Robin has a diverse background in both accounting and marketing. He is now the founder of <a href="https://www.strever.be/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">STREVER</a>, a company that advises self-employed and companies about detailed cost structures, correct price-setting and effective price communication. </p>

<h2>How a success fee can land you bigger deals</h2><h3>Ruben Evens, Freelance Head of Growth &amp; Marketing</h3>

<p>When Ruben works he often bases his pricing on a success fee, meaning he gets a bonus when agreed results have been achieved. In this session, you'll learn, based on Ruben's experience, why customers really like this pricing method and how it can positively impact your profit, what are the best ways to implement this and what are the mistakes to avoid.</p><p>Ruben works as a B2B &amp; B2C Marketing Director. He has 10+ years of experience working with international clients: Tesla, Red Bull, Tomorrowland and many more. </p>

<h2>The super-quick guide to copyright/Royalties/IP, renting out your assets, affiliate marketing, thought leadership...</h2><h3>Jean-François Bodart, Business Development Expert, Coach &amp; Trainer</h3>

<p>You'll discover options for earning more money as a freelancer. Discover where to learn more about using copyright/Royalties/IP, renting out your assets, affiliate marketing, thought leadership...</p>

<h2><strong>Invest in index ETFs/funds: Simple and effective investing for financial freedom</strong></h2><h3>Sebastien Aguilar, Financial Independence Ambassador</h3>

<p>In this talk, Sebastien will teach you the simplest and most effective method to invest for the long term. It is so efficient that your bank and financial advisors do not want you to know about this. Because they would go out of business. It is a simple method, developed by regular people for regular people and based on Nobel prize-winning research: index investing.</p><p>In this session, you will learn:</p><p>- How to invest to generate returns better than the vast majority of professional managers</p><p>- How to invest in less than 15 minutes per month (that is not a typo)</p><p>- How to plan for financial independence (with a bonus calculator tool so that you can do the math for your own situation)"</p><p>Sebastien runs FIREBelgium.com, a community of personal finance enthusiasts who empower each other to build financial freedom in their lives.</p><p></p><p>Sebastien is not a financial professional, but he learned the hard way that you don't need to take crazy risks nor pay expensive managers or banks to invest well in the stock market. Instead, you need common sense knowledge and a simple plan. After consistently saving and investing during his career he reached financial independence at 33. Today, he teaches regular people how to invest simply and effectively via index ETFs, a method proven by countless studies to generate better returns than most professional managers and that requires less than 15 min per month to manage."</p>

<h2>What opportunities can NFTs bring freelancers?</h2><h3>Bert Marievoet, Web3 Entrepreneur</h3><h2></h2>

<p>In this session, you will get a brief intro about Web3, crypto and NFTs. You will get trusted resources recommended where you can learn more about these topics. You will also discover how this is an opportunity (selling assets, getting "royalties") for freelancers, and what the first steps are to get active in this space. </p><p>Bert is the Co-Founder of Moonbag, a research-based crypto fund that targets professional crypto investors. </p><p>Since the beginning of 2021, they have also gone down the rabbit hole of NFTs. Bert's career started in web1 by helping to build digital advertising on Skynet.be (source of our news in that time yes).</p><p>After that, he did similar things for De Persgroep where he helped digitize HLN.be and later AD.nl in the Netherlands.</p><p>He got involved with web2 in 2014 by starting up Twitter Belgium.</p><p>He founded Native Nation in 2016 - a creative social media agency (working for big brands such as Lays, Dreamland, Axa and others). Native Nations was sold to SBS/Telenet in 2019.</p>

<h2>Get started with your own low-stress digital products</h2><h3>Maxine Stevens, Photographer turned Online Entrepreneur</h3>

<p>Have you ever dreamt of adding an online income stream to your business? Are you aiming to be location independent? Does that goal seem too good to be true? It might be more feasible than you think. Maxine went from being a photographer to managing her own passive income stream in less than a month. She spent the past two years living off of her digital products income stream and will show you how to get started with your own low-stress digital products. </p><p>Maxine Stevens is a digital product expert who has been building her own passive income streams as a one-person business. Making multiple 6-figures per year through her online business turned her into a true advocate for low-stress digital products. She answers questions such as ‘How can you take easy first steps into low-stress digital offers?’ and ‘How can you market and sell your digital product successfully?</p>

<h2><strong>Strategies for Creating a High-Revenue Microbusiness</strong> </h2><h3>Elaine Pofeldt, Independent Journalist</h3>

<p>Elaine Pofeldt is an American independent journalist who specializes in entrepreneurship and careers. Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business and many other business publications. She is the author of Tiny Business, Big Money, a crash course on the best practices of entrepreneurs who are running seven-figure businesses with tiny teams. She is also the author of  The Million-Dollar, One-Person Business, where she looks at how entrepreneurs are scaling to $1 million in revenue prior to hiring employees.  </p><p>In this session, she will share ideas, tactics and cases of businesses she has studied for her books. </p>

<h1>FAQ</h1><h2>Can I get a refund? </h2><p>If you cancel your ticket at least one week before the event you can get a refund. Please contact the organiser at jenny.bjorklof@freelancersinbelgium.be. If the event is cancelled due to an unforeseeable reason you will receive your ticket fee back. </p><h2>Can I deduct this as a professional cost and get an invoice? </h2><p>Yes, you can. You have received an invoice when registering, if you can't find it in your inbox, please check your spam folder. You can also log in to your Eventbrite account and download it from there. </p><h2>Will this event be recorded? Will I get the presentation slides?</h2><p>Recordings will be available upon request via email to the organiser. Participants will get access to the presentation slides in the thank you email after the event. </p><p></p>

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Level Up: Freelance smarter, not harder - Virtual conference

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