BMMA - Belgian Management and Marketing Association - has the opportunity to bring to the Belgian marketing audience one of the best marketing expert and author : Joseph Jaffe.

The day will be split in 3 parts:

• Morning conference (limited to 100 people)
• Noon lunch (limited to 200 people)
• Afternoon workshop (limited to 50 people)

The content of the day will be around the following content:

Take a look around. Companies are falling like flies. Entire industries are starting to wobble as a result of the seismic forces of change, disruptive effect of technology and destabilising force from startups. Corporations have themselves to blame.

As the saying goes, “let’s see how big we can get until we suck.”

Mission accomplished. Corporations that once graced the Fortune 500 are now casualties of war. They’ve become too bureaucratic; too political; too dysfunctional; too risk averse and as a result, have lost their competitive edge. And if you expected good news or a happy ending, there may not be one. That doesn’t mean we can’t try. During this event, Jaffe will offer a path to redemption, which starts with looking in the mirror and addressing the inconvenient truth that unless we get better at dealing with change, our days are numbered. If and only if we do this, we might - just might – turn around our brand’s trajectory, growth and fortune.