Impact Startup Lab

Who
The Impact Startup Lab is for founders who’ve been building their innovative startup for 3–7 years and are frustrated that every new client still feels like luck. You’ve proven your idea works, but your sales process is improvised — unpredictable, reactive, and exhausting. Like many founders, you don’t enjoy selling, and you tend to explain your value proposition in five different ways depending on the moment. If you want clarity on where your next five B2B customers will come from and a structure that makes sales repeatable, this Lab is for you.

Why
It’s not you — it’s the way sales is taught. Founders are pushed to polish decks, build websites, and chase investors instead of learning directly from customers. The result: every new deal feels like luck, messaging shifts from one conversation to the next, and growth stalls. The Impact Startup Lab flips that script. When you approach sales as research, every conversation becomes a chance to uncover the strengths of your value proposition. That shift turns sales from stressful persuasion into structured discovery — the path to both impact and revenue, without losing time in analysis paralysis.

At Impact Hub Antwerp, we believe that scaling impact requires more than a strong idea — it requires founders who are equipped with the tools to grow sustainably, share learnings with peers, and strengthen the ecosystem around them. That’s why we bring founders together in spaces like this Lab: not just to sharpen sales skills, but to build a community where impact-driven entrepreneurs support each other’s growth.

What
The Lab gives you a hands-on framework to make sales predictable using the RAVE method. In four steps, you’ll learn to do research without wasting sales opportunities or time:

• Recalibrate — cut through noise and get clear on your strategic sales objectives.
• Articulate — sharpen your value proposition so it’s consistent and compelling.
• Validate — test your assumptions directly with potential clients.
• Expand — turn learning into repeatable steps for finding your next five customers.

You’ll leave with sharper messaging, structured outreach, and real leads — not just theory. And just as importantly: you’ll connect with fellow founders who, like you, are turning ideas into ventures that create lasting positive impact.

Delivered by
This workshop is led by our valued community member and ambassador Julie de la Kethulle de Ryhove, Impact Startup Coach at Rebels and Geeks. Julie has helped dozens of founders move from stress to structure in their sales journey.

Practicalities

• Limited spots: only 13 in-person seats available — first come, first served.
• Food & drinks: lunch, coffee, and water are included.

This workshop has been rated 5/5 by impact founders like you.