HYPE OR HERE TO STAY

Since 1980 several companies worked together to further develop the market research sector in Belgium. This was done under the umbrella of the Febelmar- and BAQMaR associations. These associations recently merged together into a new organization, so called Cube (Consumer Understanding Belgium), which combines the best of both worlds.Cube is the connected hub for like-minded people with a passion for consumer understanding. At Cube we want to bring the voice of the consumer to a higher level by empowering and engaging them inside and outside the organization.Cube is all about market research but it is not just for market researchers only. Because we, at Cube, will not only focus on data on its own, we will look beyond it and consider customer intelligence as a key instrument to achieve actionable and qualitative insights. Everyone with a passion for consumer understanding can therefore join the Cube network.► What do we do?Cube connects and bridges people with diverse backgrounds via events we organize ourselves or in close collaboration with our partners and great people like you.  These events offer the possibility to get in touch with diverse people that share the same interest as you.We also have an online platform that will serve as a meeting and information point where we facilitate and share content.  Via this platform, you can share your expertise and passion about consumer understanding and stay up to date with the latest trends.

CUBE - Consumer Understanding Belgium

Nowadays, the world of consumers is changing at a faster pace than ever before. This isn’t new and surprising for you, as you are a consumer as well. Yet, which technology is a hype -thus will vanish over time or become niche- and which one is here to stay and will most likely conquer the consumer’s world?
Together, we’ll discover which technologies are relevant business opportunities. By looking at 3 different technologies (VR/MR/AR, AI/Chatbots & Blockchain) from two different angles, Cube wants to demonstrate its focus on customer centricity. 
A first angle will be from a consumer perspective: what is the resonance with consumers, will consumers embrace the technology, will they use it on a day-to-day basis, ... In a second instance, we’ll put on our research goggles: is there a purpose in market research, will it and how will it change the process of market research, what are potential gains/losses for being an early adopter vs. being late to the race … The speakers for each topic will be announced shortly.
In conclusion: 3 hot topics 2 point-of-views 1 burning question: hype or stay?  Start!
Course of the evening: 
18.30 – 19.30: Welcome with bits & bites 19.30 – 19.40: Introduction 
19.40 – 20.10: Round of speakers - AR/VR/MR 
<UL>
<LI>Joris De Lamper – VR Business Expert @ Yondr </LI>
<LI>Bert Hendrickx – Sr. Manager Product & Innovation @ GfK Media Measurement</LI>
</UL>
20.10 – 20.40: Round of speakers - AI & Chatbots
<UL>
<LI>Dennis Peeters – Master Botbaker @ Botbakery (The House of Marketing) </LI>
<LI>Maarten Verschuere – Founder & CEO @ Clever</LI>
</UL>
20.40 – 21.10: Break with bits & bites 21.10 – 21.40: Round of speakers - Blockchain
<UL>
<LI>Raf Ganseman – Digital Transformation Consultant @ CGI</LI>
<LI>Farrel Styers – Research Director @ InSites Consulting</LI>
</UL>
 21.40 – 21.50: Closing 
The event is entirely free! But if you don't show up we're obliged to ask a fee of €50.
Hope to see you the 7th of June, at 6:30 pm in the Nh Bloom hotel!

Hôtel Bloom

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HYPE OR HERE TO STAY

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