Register now – by invitation only!
Accompanied by climate scientist and co-principal author of the latest IPCC report Prof. Dr. Felix Creutzig (Mercator Research Institute on Global Commons and Climate Change, Berlin) Prof. Dr. Gino Verleye (UGent) and Davy Van Raemdonck (GfK), you will learn the finer points about the big challenge climate science has for marketers and advertisers. How best to pick up that gauntlet and run with it. And whether inflation or energy crises can throw a spanner in the works.
Agenda
1. Introduction - Raf Van Raemdonck (CEO Bubka)
2. Handing over the first copy - Niels Janssens (Publisher Lannoo Campus)
3. The challenge from climate scientists to marketers - Prof. Dr. Felix Creutzig (MCC Berlin)
4. The latent cynicism towards sustainable advertising - Prof. Dr. Gino Verleye (UGent)
5. How should brands speak out? - Wim Vermeulen (Bubka)
6. Is the current energy crisis holding consumers back? - Davy Van Raemdonck (GfK Research)
7. Panel discussion with Prof. Dr. G. Verleye, Davy Van Raemdonck, Raf Van Raemdonck (20 min) - Moderator Wim Vermeulen
Book signing & network drink afterwards.
Don’t miss this exclusive and exciting book launch!
Date: October 12th.
Start time: doors open 15h30u, start event 16.00u
Places are limited, so be quick.
Remember that Brussels is making it harder to transit through the center by car. We encourage everybody to take public transport. Brussels Central station is only a 9 minute walk.
