EACA Breakfast in Cannes: Effectiveness at Scale

European Association of Communications Agencies

Join our Breakfast in Cannes in partnership with Kantar on 24th June 2026 from 8.30 to 10.15 am CET at Little Black Book & Friends Beach.

Start your morning with us on the beach as we hear from Kantar on Generative AI and dive into how purposeful advertising is shaping EACA’s agenda for 2026. 8.30 – 9.00 – Breakfast 9.00 – 9.45 - Welcome &amp; intro by Christian de La Villehuchet – Kantar presentation: “Don’t Lose the Magic: How to Harness Effectiveness at Scale”, by Jane Ostler, EVP, Global Solutions Marketing and Thought Leadership at Kantar - Panel Discussion with:* Myralda Derks, Chief Customer &amp; Business Intelligence Officer at L’Oréal * Begonia Fafian, Global VP at The Coca-Cola Company * Jane Ostler, EVP, Global Solutions Marketing and Thought Leadership at Kantar * Charley Stoney, CEO, EACA (Moderator)9.45 – 10.15 Purpose at Scale: Effective Advertising Across Europe – EACA’s Campaign4Good by Tommaso Mangiarotti, Client Manager at dentsu creative and EACA Young Board co-chair – EACA Update by Charley Stoney, including the launch of Effie for Democracy to celebrate 30 years of Effie Europe

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EACA Breakfast in Cannes: Effectiveness at Scale

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EACA Breakfast in Cannes: Effectiveness at Scale

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