Pernod Ricard cordially invites you to join us in uncorking the digital labelling revolution on September 27, 2022, at Comet Meetings in Louise, Brussels. *
WHY DIGITAL LABELLING?
Consumers both want and deserve transparent information about the products they buy. That information should be easy to access and straight to the point – whether it’s about nutritional value, geographic origin, or the environmental footprint of the product.
Digital labelling has made that marriage of convenience and transparency a reality. Accelerated by the COVID-19 pandemic, different sectors are now exploring digital labelling solutions to empower consumers, giving them access to information in their pocket.
Digital labelling will empower consumer to make more informed, sustainable choices, anytime, anywhere, and in their own language.
Going digital will also upgrade the way organisations do business, through instant access to updated, borderless and tailored product information.
THE EVENT
The evening will not only showcase our digital e-label solution, but we’ll also host a panel of EU stakeholders to reflect on the evolution of digital labelling across EU policies and discuss future progress.
The EU continues to undergo its digital transformation agenda, the European Green Deal and the broader New Consumer Agenda, so the digital labelling revolution is just getting started!
* Please note that by registering, you give your consent on being photographed and recorded for comms purposes
