Decoding Naturals: Ingredients, Claims, and Why Certification Matters.
Overview
Decoding Naturals: Ingredients, Claims, and Why Certification Matters.
As awareness around sustainability and ingredient transparency grows, this 45-minute session will take participants behind the scenes of natural beauty—from sourcing and innovation to the certification processes shaping the industry. Through real-world examples and expert insight, the webinar will shed light on what makes ingredients genuinely natural, the challenges of formulating without synthetics, and the role of certification in protecting both people and planet.
What to expect:
This webinar offers a unique opportunity to hear directly from industry experts about:
- How natural ingredients are sourced, selected, and formulated
- The biggest challenges brands face when replacing synthetic ingredients
- How to identify authentic natural products and avoid misleading claims
- The importance of certification labels in ensuring transparency and trust
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Highlights
- Online
Location
Online event
Ingredient Sourcing & Challenges
Speakers will explore how brands choose their natural ingredients and balance priorities such as availability, quality, and seasonality. The panel will also address the challenges of replacing synthetic ingredients with natural alternatives without compromising performance or safety.
Claims & Consumer Focus
With consumers increasingly seeking transparency, the conversation will uncover how to read ingredient lists and recognise truly natural formulations. Experts will share tips on spotting misleading or “greenwashed” claims and discuss what drives consumers to choose natural cosmetics.
Certification & Brand Impact
The panel will highlight how certification influences product formulation, packaging, and communication strategies. Speakers will discuss how certification supports brands in building authenticity and consumer confidence, while strengthening trust and guiding purchasing decisions.
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