Creative Session: Welcome to the experience economy by Stan-Louis Bufkens.

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Welcome to the experience economy.

About this event

We are living in a world empowered by technology, but where technology will need to disappear in favor of emotion. Exploring how some prominent brands offer compelling experiences for their customers, attaching them to the brand now more than ever. During this session you will learn about the tech trends for 2022 that will influence us the most. Expect use of inspiring cases from businesses in the fashion, luxury and automotive space.

ABOUT THE SPEAKER

Stan-Louis Bufkens is Co-Founder of the Creative Technology Company BUREAU BÉATRICE (ex-Cousteau), a proud father of his son, Elliott and husband to his amazing wife Elke. He started his professional journey at TBWA and has never really left the advertising space. He worked in Cape Town, South Africa for several years and is now travelling mostly between the offices in Belgium and the Middle East.

Today his focus at BUREAU BÉATRICE is all about helping brands connect the dots between culture, people and emotion. Ideas first, technology follows and improves.

In partnership with AMPLO and Pub.


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