In this Breakfast Session we focus on User Experience (UX). We’ll show that UX and UI design isn’t simply organising lay-out and adding colours. Great design drives business value.

Whether you’re using a B2B product or a consumer app, all users are people. We all prefer fun and polished experiences over experiences that have you plowing through data in a spreadsheet that looks like you’re back in 1999.

It’s proven multiple times that businesses who invest in pursuing great design, achieve greater success, and achieve it faster.

Julien Grégoire and Tom Hendrickx from our UX Design team will talk about getting to know your users through research and testing, using design thinking to win by failing fast, common design pitfalls and how to avoid them, and most importantly how you can apply this to your business.

They will touch on some interesting cases and show you our own experiment into the worst possible user experience ever: userinyerface.com. Just to show how bad things can get when users are led into a labyrinth where they are forever lost.

And then you are welcome to fire away your questions. Just reach out to Julien or Tom after the presentation.

"People don't want to buy a quarter-inch drill. They want a quarter-inch hole!"

Professor Theodore Levitt

Programme:

• 08:15 - 08:30 Arrive, chat, enjoy a scrumptious breakfast and great coffee from our friendly neighbour Caffenation.
• 08:30 - 9:30 Presentation by Julien Grégoire and Tom Hendrickx (in Dutch)
• 9:30 - 10:00 Chat
• 10:00 We hate goodbyes so this is just "see you later"

Can't make it to our Breakfast Session? Then register for our webinar:

https://bit.ly/3CWtTIC

On our speakers:

Julien Grégoire

Julien is one of the in-house designers at Bagaar. His role is to ensure that all products we build are both usable and feel polished in use. While he thought he was going to make films as a professional, he’s been designing digital experiences for both start-ups and enterprises for the last 10 years. Both disciplines share one important thing: they get a story across.

Tom Hendrickx

Tom has worked his design magic on apps, websites, platforms, you name it… for Human Interface Group (later PwC) and Internet Architects. In between, he went Down Under travelling through Oz and New Zealand. He recently joined our crew ready to sink his teeth in UX/UI designs.

On our UX/UI Team lead:

Dieter Desmet

Dieter co-founded Bagaar 13 years ago when the first smartphones were released. From graphic design, to illustration, to animation videos, websites and any type of interface, Dieter is a self-taught man absorbing knowledge on the go. His drive is in making people’s jobs a hell of a lot nicer and easier by offering the same top-notch user-friendly designs in a corporate environment as in consumer goods. Any product or service should aim to delight users. After all we’re all just people. We all appreciate beauty and simplicity.