The last couple of years, customer centricity has become more and more important. Yet, when you think about what customer centricity and a customer centric supply chain really means, you always come back to the definition of customer experience improvement initiatives embedded in the process of moving finished products from suppliers to customers.

But a customer centric supply chain is not only about initiatives, it is about a mindset. A mindset that focuses on life cycle, experience & value creation.

😟The bad news? This mindset is not just being created overnight. It is not a thing you can just switch on or off whenever you like, it’s a journey.

😁The good news? We can help you to start & finish this journey, with success.

First step? Join bluecrux & Henkel on 18 June and discover:

1. Why you need to transform your organization to a customer centric mindset and get yourself in the best shape to outperform customer expectations by looking at things from different angles?
2. What are next gen supply chains & what role does customer centricity & digitalization have here?
3. How to shift from customer segmentation to value chain segmentation?

It is time to focus on what matters most. Start doing the right things and not just doing things right! Are you ready to leave for your journey towards a connected, customer centric & digitalized supply chain?