As digital services evolve, so does the complexity of personalization in marketing. With AI and data analytics driving tailored experiences, the balance between innovation and consumer trust has never been more critical. Join us for the FEDMA Annual Event 2025, where policymakers, industry leaders, and privacy experts will come together to explore how the risk-based approach of the GDPR can continue to guide responsible personalization in an increasingly regulated digital landscape.
📅 Date: 23 September 2025📍 Location: L42 Brusiness Center, 42 rue de la Loi, Brussels, Belgium🕗 Time: 08:30 – 13:00 CET
This high-level forum will address pressing questions around the future of data-driven marketing in Europe, including the implications of the upcoming Digital Fairness Act and potential reforms to the ePrivacy Directive.
🗓️ Agenda
08:30 – 09:30 | Registration & Networking Breakfast09:30 – 09:35 | Welcoming Words by FEDMA Co-Chair09:35 – 09:50 | Keynote09:50 – 10:35 | Panel I: Streamlining Fair Data Protection: Saving GDPR and the Risk-Based Approach10:35 – 11:00 | Networking Break11:00 – 11:55 | Panel II: Responsible Personalization: How Marketers Can Create Fair Relevance for Customers11:55 – 12:00 | Closing Remarks12:00 – 13:30 | Networking Lunch
