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Ruth Astbury is a digital strategist and ethical AI practitioner on a mission to make technology more human.

• With over two decades of global experience leading digital innovation across sectors including FMCG, finance, travel, retail, health, and not-for-profit, Ruth brings both strategic sharpness and a values-driven approach to how AI is implemented in business and society. She’s worked with everyone from agile start-ups to multinationals across the UK, Europe, MENA, and the US, partnering closely with C-suite leaders to drive forward data-led transformation without compromising on ethics or human impact.

• As an accredited BSI AI Management Practitioner (ISO/IEC 42001), Ruth is passionate about demystifying AI for non-technical professionals—especially in industries where data privacy, trust, and human relationships matter most. Her work centres on practical implementation aligned with international ethical standards, helping organisations confidently navigate AI risk, bias, and compliance while unlocking real-world efficiency.