It all started with a dare.

As someone who traveled to New Orleans every Fourth of July holiday weekend, I noticed that many of the events came with a hefty price tag. In 2010, I had a simple idea: create a free event where people could come together, have fun, and make lasting memories on one of the most famous streets in America.

A White Party on Bourbon Street?

When I first shared the idea for a "Just Wear White" party, I was told it would never work. A white party on Bourbon Street? People said the color white represented clean and classy, while Bourbon Street was known for being anything but. They insisted the two would never mix.

For many people, that would have been the end of the story. For me, it became motivation.

I began promoting The Just Wear White Party through social media and travel communities, with the iconic Razzoo Bar and Patio on Bourbon Street serving as the gathering place. What started as a simple idea quickly grew through word of mouth, attracting visitors from across the country and becoming a favorite annual tradition for many who returned year after year.

As the event continued to grow, so did the relationships. Over the years, I met thousands of people who shared a love for travel, entertainment, and experiencing new destinations with great company. It became clear that people were looking for more than a single weekend event. They wanted opportunities to reconnect, explore new cities, and create experiences together throughout the year.

That vision led to the creation of Darron Wheeler Entertainment.

Darron Wheeler Entertainment is a destination travel and entertainment company dedicated to bringing people together through unforgettable experiences across the country. From brunches and happy hours to nightlife, sporting events, spa getaways, and curated group travel experiences, our goal is to create opportunities for people to connect, celebrate, and build lasting friendships.

While New Orleans remains one of our favorite gathering places and an important part of our story, our mission extends far beyond a single city or weekend. We are committed to creating memorable experiences wherever our community chooses to meet.

What began as a challenge has grown into a thriving network of travelers, friends, and event enthusiasts who understand that the best experiences are often shared.

The journey has been incredible, and we look forward to continuing to grow, building new partnerships, and creating even more opportunities for people to come together and enjoy the very best in destination travel and entertainment.

– Darron Wheeler