ivan so
Ivan So is an Australia-based digital marketing specialist with over 20 years of experience and more than 400 successfully delivered projects. Since 2004, he has navigated the evolution of search—from early Google algorithms to today’s AI-driven landscape—providing data-backed strategies for over 100 clients across the Asia-Pacific. A recognized leader in the WordPress community, Ivan is a recurring WordCamp speaker, an official Mailchimp and Shopify partner, and a 5x Amazon bestselling author on digital marketing.
As a pioneer in Generative AI integration, Ivan helps businesses scale through ChatGPT, Claude, and Gemini workflows. His empirical approach has reached over 17,000 students on Udemy and 40+ major organizations, including Canon and JobsDB (SEEK). Whether through technical SEO audits or AI-powered content pipelines, Ivan focuses on turning emerging technology into measurable growth and operational efficiency.