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Understanding the Success of TikTok

Jan

19

Understanding the Success of TikTok

by ChinaEU

Actions and Detail Panel

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Date and time

Tue, January 19, 2021

12:00 PM – 1:30 PM CET

Location

Online event

Refund policy

No Refunds

Sales Have Ended

Ticket sales have ended

Oops! Our tickets are sold out. Please do not hesitate to contact us at president@chinaeu.eu, if you wish to be on our waiting list. If we see the waiting list is getting long, we may consider enlarging our digital meeting room.

Ep 1 of TechNode x ChinaEU Digital Talk Series

About this event

The last couple of years saw the meteoric rise of a new form of digital entertainment: recommendation-based user-generated short video app TikTok. TikTok has taken Europe’s - and the world‘s - youth by storm. Today, it is the most downloaded non-game app, beating entrenched competitors like Baidu, Tencent, and Facebook. In September 2020, it surpassed 100 million monthly users in Europe and it is still growing. What explains this incredible success, and how can European brands and content creators best leverage this powerful platform to reach young (and not so young) global audiences?

We will discover these questions and much more from Matthew Brennan, author of the new book "Attention Factory: the Story of TikTok & China’s ByteDance”, together with a panel of experts of digital marketing and China’s internet technology.

Speakers

Matthew Brennan, Managing Director at China Channel and Author of "Attention Factory – the Story of TikTok & China's ByteDance"

Fabian Bern Ouwehand, Co-Founder of MANYCREATORS and Founder of UPLAB

John Artman, Technology Editor at South China Morning Post

Fabrizio Marrella, Vice Rector for International Relations and International Cooperation at Ca' Foscari University of Venice (closing remarks)

Claudia Vernotti, Director of ChinaEU (moderator)

Understanding the Success of TikTok image

Tags

  • Online Events
  • Online Seminars
  • Online Business Seminars
  • #tiktok
  • #bytedance
  • #shortvideo
  • #digital_marketing
  • #european_brands
  • #european_contentcreators
  • #china_tech
  • #digital_entertainment
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Understanding the Success of TikTok


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