Understanding the Success of TikTok
Event Information
About this event
The last couple of years saw the meteoric rise of a new form of digital entertainment: recommendation-based user-generated short video app TikTok. TikTok has taken Europe’s - and the world‘s - youth by storm. Today, it is the most downloaded non-game app, beating entrenched competitors like Baidu, Tencent, and Facebook. In September 2020, it surpassed 100 million monthly users in Europe and it is still growing. What explains this incredible success, and how can European brands and content creators best leverage this powerful platform to reach young (and not so young) global audiences?
We will discover these questions and much more from Matthew Brennan, author of the new book "Attention Factory: the Story of TikTok & China’s ByteDance”, together with a panel of experts of digital marketing and China’s internet technology.
Speakers
Matthew Brennan, Managing Director at China Channel and Author of "Attention Factory – the Story of TikTok & China's ByteDance"
Fabian Bern Ouwehand, Co-Founder of MANYCREATORS and Founder of UPLAB
John Artman, Technology Editor at South China Morning Post
Fabrizio Marrella, Vice Rector for International Relations and International Cooperation at Ca' Foscari University of Venice (closing remarks)
Claudia Vernotti, Director of ChinaEU (moderator)
Organizer ChinaEU
Organizer of Understanding the Success of TikTok
ChinaEU is an international not-for-profit association whose mission is to intensify mutually beneficial cooperation in the digital sector between the EU and China, by promoting public-private partnerships, B2B cooperation and joint investments in digitization processes and hi-tech fields. Based in Brussels, the heart of Europe, ChinaEU works closely with public and private stakeholders to run high-level fora, provide advice to its partners regarding the development of new digital services in the EU and in China, promote joint projects in digital applications and share its expertise on the applicable EU regulatory framework.
TechNode focuses on Chinese technology, startups, and venture capital, reporting natively in both English and Chinese. We provide daily and weekly updates on the latest happenings and events in the Chinese tech space through articles, videos, podcasts, newsletters, and more. We educate our international audience by providing accurate and unbiased coverage, in-depth analysis, and helpful insights on essential information and trends.
