Social media is and will remain an important part of brand's digital activities. Each platform has its own codes, and the same goes for sponsored content and how to bring it to audiences - be it to support brand narratives, engage with consumers or drive sales. This 4-hour module will cover everything you need to know to be ready for Paid Social in 2021.

• The different social media platforms and their profiles
• Building a social media strategy
• Translate it in a multi-channel plan
• Setting a campaign in platforms
• Improve business performances through optimization