root: Academy | Digital Audio 101

Informations sur l'événement

Partager cet événement

Date et heure

Adresse

Adresse

RMB SA-NV

2 Boulevard Louis Schmidt

1040 Etterbeek

Belgium

Afficher la carte

Politique de remboursement

Politique de remboursement

Contactez l'organisateur pour demander un remboursement.

Les frais d'Eventbrite ne sont pas remboursables.

Description de l'événement
Podcasts! Streaming! On-demand! Multiplied by connected devices, targeting and the power of sound to build brands.

À propos de cet événement

A series of trends are impacting radio in terms of consumption, and thus advertising and revenue streams for publishers. Among them are on-demand, mobile devices, connected cars and devices and advertising technology. The massive adoption of smartphones and connected devices has unbundled the three main types of audio content found on terrestrial radio into different services (news, music and talk shows). This module will introduce you with mechanics that you can use to create earworms for your consumers.

Content

  • The future of digital audio
  • Landscape & main sell-side and supply-side technologies
  • Building a digital audio plan integrated within a campaign
  • Digital audio audiences and volumes
  • Ad stitching and advertising mechanics

This course is for you, if

  • You’re a brand or product manager looking to strengthen its knowledge to manage partners and activities.
  • You’re an agency talent managing accounts and specialists, looking to expand its digital media expertise.
  • You’re a radio expert willing to learn about digital audio touchpoints and how to activate them.
  • You’re an HR manager / C-level profile looking for staff training opportunities.
  • You’re a broadcaster expanding knowledge on new platforms to bring content to listeners, and (digital) inventory management.

We're not academics, we're professionals.

Our senior profiles have been at the forefront of the radio and digital audio industry in Belgium. They have launched and operated large-scale audio offering units that have worked for both global and local agencies and brands. Today, they share their experience while doing consultancy.

Partager avec les amis

Date et heure

Adresse

RMB SA-NV

2 Boulevard Louis Schmidt

1040 Etterbeek

Belgium

Afficher la carte

Politique de remboursement

Contactez l'organisateur pour demander un remboursement.

Les frais d'Eventbrite ne sont pas remboursables.

Sauvegarder cet événement

Événement sauvegardé