€558.98 – €684.33

RetailDetail Trade & Shopper Marketing Congress 2019

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Location

Location

Living Tomorrow

1 Indringingsweg

1800 Vilvorde

Belgium

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Refund Policy

Refund Policy

No Refunds

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Description

RetailDetail Trade & Shopper Marketing Congress 2019

Winning at the moment of purchase

How do you turn shoppers into buyers? Effective trade & shopper marketing is based on thorough knowledge of the shopper and the retailer, the development of well-founded strategies and complete plans and last but not least: an excellent execution of those plans. After all, the shopper makes his final decision at the moment of purchase. In collaboration with expert Luc Desmedt (LD&Co), RetailDetail will explore what makes trade and shopper marketeers tick. Retailers and manufacturers will be presenting their views on the field.




Keynotes

Steven Van Sweevelt - Chief Marketing & Procurement Officer - Van Marcke

Van Marcke has for a long time successfully managed category management at its sales points for professional customers. On closer inspection, however, the focus turned out to be too much on the optimization of the individual categories and too little account was taken of the broader strategic picture. Thorough consultation with both suppliers and customers resulted in a substantiated determination of the role of each category, which allowed the strategy and plans to be further refined per category. Steven Van Sweevelt will explain at the congress how this process has developed and to which results this has led.




Evi Van Uffel - Consultant - StepUp Consulting

Because there is no longer any structural growth in most FMCG categories, Net Revenue Management becomes more important: optimizing all expenses in the commercial chain to positively influence the bottom line. The focus is on four core areas: investments in promotions, in media, retail margins and pricing. Often responsibility lies within Category Management, Shopper Marketing, Customer Marketing and/or Sales, backed by management. StepUp Consulting will demonstrate the added value of Revenue Management with leading FMCG players, with special attention to the promotion and pricing strategy.




Luc Desmedt - Managing Director & Moderator - LD&Co

What is the position of Trade Marketing in FMCG today? What is the role Trade Marketing plays in the commercial strategy of suppliers? Are retailers prepared to involve suppliers in category management? What do retailers expect from suppliers when stepping into joint business planning? These and many other relevant questions are currently being checked via a survey among both retailers and suppliers. The results of this extensive survey will be presented by Luc Desmedt.




More speakers will be announced soon.




What's in it for you?

  • Best practices
  • Winning strategies
  • Networking
  • Experienced professionals on stage




Price

  • Early birds: €445 (excl. fee & VAT)
  • Regular: €545 (excl. fee & VAT)

Early Birds available until 21 February 2019.



Language

  • Most presentations are in Dutch
  • Slides in English or Dutch
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Date and Time

Location

Living Tomorrow

1 Indringingsweg

1800 Vilvorde

Belgium

View Map

Refund Policy

No Refunds

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