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RetailDetail Night 2019

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San Marco Village

31 Boomse Steenweg

2627 Schelle


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RetailDetail Night 2019 (8th edition)

The RetailDetail Night is the festive conclusion of the retail year. Thematic supporting programmes (pre-events) dig deep into the trends in retail. The main program contains Vlerick Business School professor Gino Van Ossel’s overview of the retail year, a keynote speaker, the Folder of the Year award and the RetailDetail Awards. The ceremony is followed by an opportunity for relaxed networking with delicious food & drinks.

Main program


Gino Van Ossel - Professor - Vlerick Business School

Retail Overview 2019

Ianka Fleerackers - Moderator

Ianka Fleerackers is the founder of the Thought Leaders Academy, where entrepreneurs, academics, and leaders are trained to be professional speakers. She is a sought-after moderator of significant conferences on technology, marketing, and innovation as well as an inspirational speaker on storytelling, failing forward and emotional intelligence. Ianka has already built a successful career as an actress in the past, wrote and published several books, worked for years in the theater, for national radio and television. She is a media professional in the broadest sense of the word: an expert in what is happening behind the scenes for various traditional and online media.

More speakers will be announced soon.


Favourite Shop of the Belgians 2019

The Favourite Shop of the Belgians is an award voted for by the public, where shoppers can reward their favourite shop. Which shop tempted you with their attractive offer? Where were you served in a super-friendly manner? Where could you shop easily? Did the experience or the innovative strength make you feel excited? As a shopper, you have the opportunity to vote for your favourite shop between 23 September 2019 and 3 November 2019. The winner will be announced during the main programme of the RetailDetail Night.

Best Leaflet of the Year 2019

For the seventh time in a row, consumers and a professional jury will reward their favourite leaflets with the prestigious title of ‘Leaflet of the Year’ during the Consumer Activation Forum. Awards can be won within the categories ‘Supermarkets’, ‘Home & DIY’, ‘Garden & Animals’, ‘Electro & Telecom’ and ‘Beauty, Lifestyle and Brands’. May the best leaflet win!

More awards will be announced soon.


Pre-event: Game Changers in Retail

Change is the only constant in retail. Who are the retailers, brands and service providers that pick up social signals and drive innovation? Who shows the way to a sustainable future? The Gamechangers in Retail programme focuses on the new consumer, on the impact of technology, on disruptive business models and radical transformation. After all, business as usual is no longer an option: revolution is the new normal.

Cécile Gauffriau - Director - Echangeur BNP Paribas Personal Finance

Innovate Service Centric - Commerce is engaged

The meaning of business is taking on a new dimension, the guide line of the value proposition are evolving.
The social and environmental dimension of corporations is increasingly becoming a new line on the balance sheet, on a par with the others.

Engagement comes from efficient and meaningful solutions and services business. All the protagonists, especially the final customers, review their positions in favor of a positive and sustainable impact.
Cécile Gauffriau, director of Echangeur, brings her vision. Her analysis will be based on an exclusive study on the Belgian population for AlphaCredit, key trends and practices identified in the retail world by Echangeur BNP Paribas Personal Finance.

Philippe Verschueren & Eric Van Tatenhove - Managing Director & Creative Director - The Favourites

Retail to Z – are you ready for Generation Z?

Generation Z or i-Generation are the customers of the future. Born between 1995 and 2015 with their smartphone already in their hand, they are the first real digital natives. In addition to their own purchases, they exact a major influence on the purchasing behaviour of their parents.

Are you prepared for this target group, who have an attention span of only 8 seconds?

Discover everything about this generation with The Favourites, an agency that turns brands into favourites for your target group.

More speakers will be announced soon.

Timetable - Game Changers in Retail

  • 12h30 – 13h30: Lunch & networking
  • 13h30 – 15h15: Keynotes part 1
  • 15h15 – 15h45: Talks & drinks
  • 15h45 – 17h00: Keynotes part 2
  • 17h00 – 18h00: Welcome Main Program - RetailDetail Night

Pre-event Consumer Activation Forum hosted by BD myShopi

Consumer TRUST: earn it, boost it, keep it

Can you trust this introduction to tell you the truth about the content of our event? Yes you can! This year, Consumer Activation Forum is all about consumer trust, so as much as we want to tempt you, we’ll definitely not mislead you as to what you can expect. And that is: keynote speakers and experts sharing their vision on consumer trust and the importance of authenticity within that context. Because consumer trust is not only to be earned. You have to preserve it in the long-term. So basically: earn it, boost it, keep it.

Detailed info via www.consumeractivationforum.be


Jo Caudron - Founding Partner - Duval Union Consulting

➤ Koen Thewissen - Founder - weareDaniel (Can you trust your brain? What psychology teaches us about authenticity and trust?)

➤ Frank Christant - Country Manager Netherlands & Belgium - JYSK

Kirsten Willems & Sien Van der Biest - Digital Brand Manager & Junior Brand Manager - Alpro BeLux

Steven Bourgeois - Director Strategy Consulting - Deloitte

Myriam Blanpain - CEO - AddRetail

Marlies Vangeel - Business Manager Digital - BD myShopi

Carine Vaeremans - CEO – Managing Partner - Profacts

Consumer Connection Survey

Tim De Witte - Chief Commercial Officer - BD myShopi

Ianka Fleerackers - Moderator

Best Leaflet of the Year election

Timetable - Consumer Activation Forum

  • 12h00 – 13h00: Lunch & networking
  • 13h00 – 15h00: Speaking slots
  • 15h00 – 15h15: Talks & drinks
  • 15h15 – 17h00: Speaking slots
  • 17h00 – 17h45: Talks & drinks
  • 18h00 - 24h00: Main program - RetailDetail Night

Pre-event: Digital Disruption in Retail

In tomorrow’s retail environment, everything will be connected, data will facilitate personalisation at scale, immersive technology will enhance the consumer experience and robots will take care of routine tasks, freeing up time for in-store staff to connect with the shopper and offer a real personal experience. Are you ready for a new retail era? RetailDetail invites leading retailers and technology partners to share their vision and knowledge, helping you to prepare for a bright retail future.

Speakers will be announced soon.

Timetable - Digital Disruption in Retail

  • 12h30 – 13h30: Lunch & networking
  • 13h30 – 15h15: Keynotes part 1
  • 15h15 – 15h45: Talks & drinks
  • 15h45 – 17h00: Keynotes part 2
  • 17h00 – 18h00: Welcome Main Program - RetailDetail Night

What's in it for you?

  • Best practices
  • Winning strategies
  • Networking
  • Experienced professionals on stage



  • Main program: €275 (excl. fee & VAT)
  • Pre-event + Main program: €275 (excl. fee & VAT)

Request your discount via the check-out.


  • Early bird ticket - Main program: €445 (excl. fee & VAT)
  • Early bird ticket - Pre-event + Main program: €445 (excl. fee & VAT)
  • Regular ticket - Main program: €545 (excl. fee & VAT)
  • Regular ticket - Pre-event + Main program: €545 (excl. fee & VAT)

Early bird tickets available until 28 October 2019.


  • Most presentations are in Dutch
  • Slides in English or Dutch

Thanks to our partners

Main partner

Business partners

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Date and Time


San Marco Village

31 Boomse Steenweg

2627 Schelle


View Map

Refund Policy

No Refunds

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