€63.88 – €558.98

RetailDetail Night 2018

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San Marco Village

31 Boomsesteenweg

2627 Schelle


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Event description


RetailDetail Night 2018 (7th edition)

The RetailDetail Night is the festive closing of the year for retail professionals in the Benelux. Retail expert and professor Gino Van Ossel (Vlerick Management School) brings his witty review of the past retailyear. Trendwatcher and futurist Richard van Hooijdonk will inspire the audience with a stunning view on what the next decade or two has in store for retailers. After the presentation of the Retailer of the Year Awards, there is plenty of time for fine dining and high-level networking. Not to be missed!

Main program


Richard van Hooijdonk

Trendwatcher, futurist & international topspeaker

The Future of Retail

New technologies such as 3D printing, virtual reality and self-driving transport determine the future of retail. Big data and the IoT provide analyses and triggers. And more and more smart products find their own way to the consumer. Retail will never be the same again. Are you ready for the future?

Gino Van Ossel

Professor - Vlerick Business School

Retail Overview 2018

Anne De Baetzelier



Best Leaflet of the Year 2018

For the sixth time in a row, consumers and a professional jury will reward their favourite leaflets with the prestigious title of ‘Leaflet of the Year’ during the Consumer Activation Forum. Awards can be won within the categories ‘Supermarkets’, ‘Home & DIY’, ‘Garden & Animals’, ‘Electro & Telecom’ and ‘Beauty, Lifestyle and Brands’. May the best leaflet win!

Qrf Awards 2018 - 2019

Anneleen Desmyter - CEO - Qrf City Retail

Anneleen Desmyter is CEO of Qrf City Retail. Qrf City Retail is active in the acquisition, redevelopment and rental of retail property with a focus on City Retail located in the so-called Golden Mile, the streets in the city center that are dominant in their catchment area.

During the RetailDetail Night, Anneleen will hand over the awards for the Qrf Retailer of the Year 2018 - 2018, Qrf Retail Sustainability 2018 - 2019, Qrf Best Newcomer in Belgium 2018 - 2019 & Qrf Webshop Awards Belgium 2018 - 2019.

Morning program: Award Ceremony - Category Prices - Retailer of the Year Belgium 2018-2019

83 retailers have managed to nominate themselves in 27 categories for the Retailer of the Year Belgium awards. We award prizes to stores (Belgium's Best Store Chain / Meilleur de Chaines) and webshops. The overall winner 'Retailer of the Year Belgium', the best performing store or webshop, is presented on the main stage in the evening. In addition, the Best Newcomer Award and Qrf Retail Sustainability Award are also awarded. The morning program is called 'more than a transaction'. What is important in the store of the future?


Pre-event 1: Management Books 2018

Jorg Snoeck - Author of 'The Future of Shopping' & Founder of RetailDetail

Why did Mexx and many other perish? What is Amazon thinking and how can smaller retailer survive? Jorg Snoeck and Pauline Neerman explain it all-in a bold, visionary and decisive manner. Get a clear overview of what causes this domino effect of bankruptcies, what you should do to comfortably survive and how brands can connect with the “New Consumer”. Jorg will present an update on the book the Future of Shopping.

Carole Lamarque - Author of 'Unfair Advantage' & Founding Partner of Duval Union

The competition is growing for almost every business.
Carole will explain how to become an unfair competitor in your business field.

Gino Van Ossel - Author of 'Retail. De digitale hysterie voorbij' & Professor at Vlerick Business School

More speakers for pre-event 1 will be announced soon.

Pre-event 2: Game Changers

Nils van Dam - Global Head of Food & Retail - Duval Union Consulting

More speakers for pre-event 2 will be announced soon.

Pre-event 3: Marketing

Harry Demey - CEO of LDV United

Harry Demey is CEO of LDV United, one of the leading communication agencies in Belgium and Master Marketeer since 2011. Started his career at the retail side (Makro and Vroom&Dreesman) before going to BBDO to become head of the retail division. Since 25 years ceo and brand inspirator at LDV United.

More speakers for pre-event 3 will be announced soon.

Pre-event 4: Consumer Activation Forum by BD myShopi

I’m on Twitter, so everyone’s on Twitter. But is this really the case with your target group? BD myShopi and partners AddRetail, Profacts and Em de Jong are inviting several experts to clarify certain perceptions towards the reality.

Hanan Challouki - Managing Partner - Allyens

Hanan Challoukli (26) is managing partner of the communication agency Allyens. Allyens is focused on inclusive, viral communication with millennials as main target group. The Agency was founded only 3 years ago, but can already count on big clients such as Colruyt, VRT and Brussels Airport. In the meantime Hanan Challoukli flaunts on the prestigious ’30 under 30’- Forbes list, thanks to the innovating approach and strategies of Allyens.

Filip Lemaitre - Founder - The Silver Ones

Filip Lemaitre, a true babyboomer launched The Silver Ones in 2017, a research & consulting platform focussing on 50+ marketing & communication on the one hand and product & service design on the other. He gives lectures, advices and inspires companies and develops marketing and communication projects with his ‘50+’ platform.

Nathalie Dens - Professor Marketing - Universiteit Antwerpen

Professor of Marketing teaching Marketing Management and Consumer Behavior at University of Antwerp and Antwerp Management School. Research interests include (online) marketingcommunications and co-creation.

Davy Claeys - Advertising manager - Media Markt

Davy Claeys graduated from Sint Lucas Ghent in 2007. Shortly after he started as a salesman for MediaMarkt. It became an unexpected stepping stone, after a couple of months of being a salesman he became local marketing responsible. Today he’s advertising manager for MediaMarkt Belgium. Thanks to his passion for marketing and advertising combined with his experience in retail, he’s able to help the brand grow every day.

Krein Brons - CEO - vanHaren shoes & Deichmann UK

Krein Bons is the CEO of market leader vanHaren shoes & Deichmann UK. With over 35 years of experience in retail and his different roles and responsibilities within VGT & Thuiszorgwinkel, he has earned the title of retail specialist! His main strength is his strong focus on the needs of the consumer.

Ilse De Vis - Moderator

More speakers for pre-event 4 will be announced soon.

What's in it for you?

  • Best practices
  • Winning strategies
  • Networking
  • Experienced professionals on stage


  • Early birds - Main program: €445 (excl. fee & VAT)
  • Early birds - Pre-event + Main program: €445 (excl. fee & VAT)
  • Regular - Main program: €545 (excl. fee & VAT)
  • Regular - Pre-event + Main program: €545 (excl. fee & VAT)
  • Regular - Morning Program - Retailer of the Year 2018 - 2019: €50 (excl. fee & VAT)

Early Birds available until 29 October.


  • Most presentations are in Dutch
  • Slides in English or Dutch

Thanks to our partners

Main partner

Business partners

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Date and Time


San Marco Village

31 Boomsesteenweg

2627 Schelle


View Map

Refund Policy

No Refunds

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