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How everything is becoming a marketplace and advertising platform

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How everything is becoming a marketplace and advertising platform.

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The upcoming Cookie Future and the increasing importance of first-party data are clearly visible in the e-commerce landscape. Platforms with a loyal customer base will therefore increasingly shift to a role as a marketplace and advertising platform and cash in on their position in the customer journey of consumers. How can you join this train and not stay behind on the platform? The answer to that question will be given by Herman Maes, Account Strategist at Intracto and lecturer at UHasselt and Thomas More.

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Organisator asbl BeCommerce vzw

Organisator van How everything is becoming a marketplace and advertising platform

BeCommerce is the Belgian non-profit in digital commerce. Its mission is to strengthen consumer confidence and to support growth in the e-commerce industry through its trustmark and community building. 

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