Expert Day: Market your game

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Maurits Sabbestraat 123

2800 Mechelen


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Expert Day: Market your Game

Game marketing has never been more important. That’s why this Expert Day for the games industry will focus on how to market your game. Our experts will answer vital marketing questions such as:

  • What’s the best way of marketing my game?
  • How do I build a community around my game?
  • What’s the role of a PR agency in that story?

Our experts will be there to help you reflect on your marketing approach and to answer all your questions concerning marketing and overall communication.

This event is your best preparation for filing a submission to obtain promotion support with VAF/Gamefonds.


☛ After setting the stage with a nice lunch and quick introduction, the event will be kicked off with a keynote session by Stephanie and Bram van Lith from Dutch PR agency Game Drive, on how to develop your game marketing.
Afterwards you’ll dive deeper into different subjects during three smaller roundtable sessions.

☛ Axel Gekiere from Adshot will unveil his knowledge on the secret world of influencer marketing.

☛ Twitter influencer and expert community builder Heiny Reimes (Utomik) will tell you how to engage your community on social media and Discord.

☛ Koenraad Parrein of multimedia PR agency Day One will help you obtain the biggest marketing bang for your budget.

☛ If afterwards you feel inspired and want to get deeper into a specific question or problem, you can talk one-on-one to any expert during the closing network reception. No need to book an appointment, just walk up to them and share your questions.
You can also stick around and have a chat with the other participants over a drink and a snack.

☛ The event will close at 18.00h.


  • 12:30-13:30: Lunch (included)
  • 13:30-13:35: Introduction by Flanders DC
  • 13:35-14:20: Keynote session “Develop your game marketing” by Stephanie and Bram van Lith (Game Drive)
  • 14:20-14:35: Coffee break
  • 14:35-15:20: Sofa session 1
  • 15:25-16:10: Sofa session 2
  • 16:15-17:00: Sofa session 3
  • 17:00-18:00: Network drink and one-on-one talks


You can find more detailed info on all speakers and their sessions below.


Keynote Session:

Develop your game marketing (Stephanie and Bram van Lith/ Game Drive)

Bram and Stephanie often get the question: “I would like to launch my game next month, can you help me with my marketing?” They certainly can, but if you want to get the most out of your marketing budget, remember that there is a whole world of possibilities for marketing your game and building an audience way before and beyond the release itself!

Stephanie and Bram, the founders of Game Drive, develop marketing plans and strategies together with game developers to get the most out of a game before, during and after release.

Game Drive is a marketing studio specialised in video games, founded in 2014. They can handle any aspect of your marketing process, from strategically positioning your game in the market to engaging players and grabbing press attention.

Game Drive has handled over 35+ game launches in the last few years and works together with the developers of Verdun/Tannenberg, the We Were Here Series, Tricky Towers, Swords and Soldiers 2 Shawarmageddon, Maelstrom, Renowned Explorers, SYNTHETIK, Days of War and many more...

They are currently working with Private Division and Obsidian Entertainment on their upcoming hit game The Outer Worlds. See https://www.game-drive.nl for more info.

Sofa Sessions:

☛ Influencer marketing (Axel Gekiere/ Adshot)

Axel Gekiere is the co-founder of Adshot – a marketplace where brands and game studios can easily work with gaming influencers. As a digital marketer, Axel worked on digital growth projects at Google and assisted many companies in adopting digital marketing to reach their objectives.

During the sofa session and one-on-one's, you can pick his brains on how to use digital marketing to get your game out to the relevant online audiences.

☛ Optimize the PR and marketing efforts for your release (Koenraad Parrein/ Day One MPM)

Koenraad Parrein is the co-founder of Day One, a media, marketing and PR agency working exclusively for entertainment brands, such as major video game publishers Warner Bros., Bethesda and Microsoft. He guides his clients into marketing their game with strategic advice and guided the company into a future proof strategy where Day One delivers a 360° games marketing solution for all clients.

He’s one of the best to to tell you what’s the optimal way to run a games marketing campaign and how to get the full potential out of your marketing budget.

☛ Community Building (Heiny Reimes/ Utomik)

Heiny Reimes is an influencer helping indies spread the word about their games via Twitter. He also helps them network with other developers and/or other parties such as publishers via his Discord, which is focused on the business side of developing a game and getting it out there.

Heiny will help by sharing insights on how to keep things real on social media and stick to the point. He will also help you to understand what people on social media are actually looking for, which is often quite different from what developers want to talk about. A lot of what Heiny does, builds on his research in evolutionary psychology, where he studied what elements make something cute, cool and scary.

1-on-1 talks:

You can talk 1-on-1 with:

- Axel Ghequire (Adshot)
- Koenraad Parrein (Day One MPM)
- Heiny Reimes (Utomik, indie evangelist)

- Yoeri Loedts (Vlaams Audiovisueel Fonds)
- David Verbruggen (FLEGA vzw)
- Natascha Rommens (Flanders DC)

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Maurits Sabbestraat 123

2800 Mechelen


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Refund Policy

Refunds up to 7 days before event

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